Bottoms Up with Brew
Rachel Moore
Couples are increasingly saying “I do” with brew at their wedding receptions. In addition to becoming more selective when choosing which beers to serve, many are actually brewing it themselves!
Craft beer has become so popular that TheKnot.com has jumped on the wedding beer bandwagon, partnering for a second year with Boston Beer Samuel Adam’s brand for the release of Brewlywed Ale. The brewery invites brides and grooms to the release party to purchase Brewlywed Ale. Three couples were even married at last year’s party!
Hotels are also embracing the craft beer trend by adding it to their services. The Four Points by Sheraton Los Angeles International Airport has partnered with Enegren Brewing Company to offer a “Hoppily Ever After Package” that allows couples to brew their own custom beer. Enegren consults with each bride and groom before creating a unique recipe for them. The couple then physically brews about 30 gallons of the beer at the brewery in Moorepark, California. The custom beer is later offered on tap at the wedding reception. Talk about a specialty drink!